CONTEXT
The red Sea Mall located in Jeddah Saudi Arabia is a very popular family shopping centre designed in the 1980’s-90’s .Its location
on the Red Sea attracts holidaymakers and it welcomes pilgrims on their way home from Mecca.Most families arrive by car driven by drivers who wait for the women and children to complete their shopping.
DESIGN CHALLENGES
- Creation of shade for carparking and rationalisation of vehicular customer / service and pedestrian access/ egress.
- Hierarchy of entrances and wayfinding
- Maximising the potential for the site to create a very strong shopping / socialising and leisure destination.
Additional of key critical mass elements to site namely a hotel and Leisure Complex..
DESIGN RESPONSE
The re-organisation of the vehicular traffic circulation and shading was a major part of the solution This was further enhanced by the creation of LED Media towers at entrances to make very cleasr where people access the very large building.
The additional new elements of the brief comprised rationalising of the interior spaces and a new hotel and lesiure centre with skating rink .
A design language incorporating triangular geometry and patterns was part of the approach using new technologies for lighting and projection to create a dynamic retail complex. Stone and triple glazed low e glass was used to maximise solar insulation for internal spaces.
ROLE
Lead designer, Concept, Building Design and Co-ordination of Presentation as Design Consultant to James Toomey Architects